"Communication and Involvement"

Excerpt from Chapter 30: Communicate Times Ten

Organizational leaders operate under the extreme, energy draining challenges of rapid decision-making, increasing competitive demands, technology challenges and need for differentiation in the marketplace; all the while needing to keep people informed of what is happening and why it is happening. As John Kotter suggests in Leading Change; Why Transformation Efforts Fail, leaders tend to underestimate the need to communicate new visions and changes by a factor of 10. Your business strategies will succeed only if you bring the people along with you. To achieve increased employee understanding, ownership and commitment through communication, leaders must increase the quantity and quality of organizational messaging. And if it is true that you are already communicating at an optimal level with your employees, your organization is one of the very few who do. And it may change tomorrow.